Delicious Chocolate, Strong Values.

Godiva needed a campaign to communicate their ethos, establish a tone of voice, and inspire togetherness for their internal communications. Godiva’s brand mission was to communicate their ethical practices and sustainable commitments to ‘Enrich Lives’ and ‘Enrich our Planet’ by paying farmers a fair price, helping communities with Godiva volunteers, and ultimately delighting customers with their product.

For this I used 3 simple elements outlining a cocoa leaf, cocoa bean, and a chocolate truffle. This was to represent the 3 stages of growth, production, and creation that goes into their product and are held up by their sustainability practices. See above for the initial logo development, and below for mock ups with their chosen logo within further communications: