Here’s to the crazy ones.The misfits, the rebels. The trouble makers, the round pegs in square holes, the ones who see things differently.

— this was the brief I was given to create a logo for an internal scheme that awarded creativity, originality, and ‘the change makers’.
So let’s say the ideas were pretty open.

For the media company ‘Wavemaker’ we decided to go with a coy fish to compliment the aquatic name, and a mechanical fin to give a ‘cogs working behind the eyes’ feel. For the typography, I used a ‘blue print’ style font that gave an extra feel of craftsmanship to the visual.
The logo was then used to create the shape for the physical award prize itself, as well as branding the event. Initial variations above and development shown below.