For our annual summer campaign, I introduced virtual production, replacing costly sets and carbon-heavy generators with a single LED screen. Leading the team, I managed costs, selected virtual backdrops to match the "bucket list" theme, sourced props, and optimised lighting and camera settings.

The results? Halved the budget, doubled the backdrops (10 vs. 4), reduced travel and overnight stays, and significantly cut CO2 emissions—all while expanding creative possibilities. This project proved that virtual production is not only innovative but a sustainable game-changer.