Tik Tok
Art Direction // Production // Casting
Be Who You Are.
A pride-tastic tribute with Ru Paul’s sparkling Cheryl Hole, paired with a Tik-Tok lock technique from pro influencer Lana Summer. Commissioned by Tik Tok UK.
My Role:
I was asked to concept, produce, and art direct a selection of social ads in collaboration with the first-rate folks at Habit Creative.
Response: The brand were keen to showcase bright, playful content to engage beauty fans. Shooting mid lock-down, we also needed someone talented enough to complete their own look to camera (as MUAs + stylists weren’t allowed on set at the time). So, calling upon the mighty heroes of drag, I cast the hilarious Cheryl Hole, collaborating to perfect an extra ‘AF’ look in time for Pride 2020. This then gave way to the campaign tagline ‘Be Who You Are’ with the idea of embracing diversity and creativity, using the app as a platform to express your true self.
Scroll down for more fabulousness.
Tok Locks
For a hair look to further engage beauty fans, I cast influencer Lana Summer, as her content was popular for embracing natural curls with a creative and original flair.
Working with Lana, we came up with a ‘feed-in braids’ technique that expressed the brand’s colours, while being fun, eye-catching, and easy for the viewer to follow.
And who doesn’t love a 90s girl-band hair revival right?