Holding Out For a Hairoe.

Creative Lead for Marionnaud’s new vegan hair care range- Hairoe. The brand was after something just like the product - fresh, fun, and innovative.
First I created the still life brand assets with a focus on softness and hydration, then storyboarded and directed the above video. The campaign was a great team effort, leading the producer, videographers & animators for our ‘crowning’ video, which ran on YouTube, Instagram & Tik Tok, with the model shots used for print and in store too. A little pampas grass goes a long way!