Less Waste More Joy
Art direction // Creative Lead
Our “Less Waste, More Joy” campaign for Marionnaud Italy was a real game-changer! We created fresh, eye-catching website imagery for a sustainability hub, along with engaging social posts and a blog that encouraged customers to swap regular products for their
refill counterparts.
The results? We saw a huge boost in page views and a +99% increase in refill product-related revenue. On top of that, our social videos generated incredible engagement, proving just how well the campaign resonated with our audience. It’s so exciting to see how much of an impact this has had, for both helping drive sustainable practices and fuelling enthusiasm for refillable products among our customers!