Here, there, all eyewear.

Working with Superdrug’s committed and passionate in-house optician, we created new and diverse imagery to add a touch of class to Superdrug’s new affordable online glasses service. From model casting and pupil-eye-width measuring, to location scouting, and talent sourcing, I worked to deliver a whole new premium look and feel, directing a large team of prop, fashion, interior, and beauty stylists, photographers and retouchers (along with much glass-lens polishing). The assets were created to be adaptable, clean and consistent to suit online, POS, magazine, and social media use, while appealing to a number of different demographic groups.