As the creative and project lead behind the Period Pants Campaign for Superdrug's sustainable period range, Luna, I wielded social media as my megaphone to spearhead a revolutionary change in menstrual care. Our mission was clear: to spread awareness about sustainable and comfortable period solutions, leaving an indelible mark on our audience. The achievements spoke for themselves: a phenomenal 1300% increase in page views and an incredible 360% surge in sales. The impact of our campaign was felt far and wide, with top-ranking social posts amassing over 3,000 likes and sparking countless engaging comments. Through a model shoot, a compelling 'True Cost of Your Period Blog' that highlighted the financial benefits of sustainable period products, captivating infographics, and expert 'how to care' guidance, we empowered individuals to make informed and eco-conscious choices. The campaign, filled with passion and inclusivity, thrives on positivity and shared values, sparking a new conversation around period empowerment. Be sure to check out the top-ranking social videos above.