Art Direction // Storyboards // Creative Lead
Fake Out of Home (FOOH)
Fake Out of Home (FOOH) digitally places ads in iconic locations using 3D animation, creating high-impact visuals without the need for physical installations. This cost-effective, attention-grabbing format gained massive popularity in 2024. Many of my clients embraced FOOH this year—play the videos below to see my creative solutions for this trend:
For Marionnaud, I created a playful video of a perfume bottle diving into a shopping bag, celebrating the Olympics in Paris and promoting 20% off for loyalty customers visiting the city. The result? A +6,100% engagement rate, smashing expectations.
For ICI Paris, we launched their new lipstick range with bold, creative storytelling, the main objective being to showcase the colours and textures of the product. Lipsticks ‘cleaned’ windows, painting vibrant swatches across Brussels’ Grand Place square and Amsterdam’s famous ‘dancing’ buildings on the canal. These videos demonstrated the shades and textures beautifully, delivering engagement well above average.
These campaigns were a hit, proving the power of digital creativity to captivate and connect with audiences in unforgettable ways.