To tease Superdrug’s Halloween campaign and spark curiosity, I led their first-ever AI-generated social post: "Your Birth Month = Your Halloween Party!". Using AI art, I created 12 unique party themes inspired by Superdrug’s campaign looks, from gothic Spider vibes to glowing Alien Chic backdrops.

The interactive design encouraged users to pause, find their birth month, and join the conversation, generating above-average engagement and positive feedback from the Superdrug team. Scroll below to discover your birth month!