The Perfume Shop
Storyboard Design // Art direction
Do You Know Your Bergamot From Your Balsam?
Or your vetiver from your violet? Nope, neither did I. But after working on this series, I am now a connoisseur of all things smelly. The lovely people at A S Watson group needed an educative animation for their fragrance retailers (The Perfume Shop, Marionnaud etc.) to educate their audiences on ‘fragrance families’. Have a watch right to see the storyboards in animation.
As this project needed to be ‘brand neutral’ to use the content across multiple business units, I was tasked with coming up with a neutral branding palette for the videos. This gave me the chance to create all of the visuals from scratch, creating new typographies and colour schemes for the storyboards. I also chose to go for a watercolour treatment that was visually decorative, while allowing for nice ‘bleed’ effects as transitions in the animations.
