Spring into Action.

A tricky 2021 campaign - sell fragrances and suncream to people who hadn’t left their homes or socialised for 6 months. Probably not caring too much of what people smelt about them. Though emerging from winter, I was filled with a bunch of optimism. We shot the fragrances on dreamy skies and backgrounds to give the feeling of ‘brighter days ahead’ with spring flowers to mark ‘new beginnings'. Published on Marionnaud’s micro site and social, the assets did really well, and turns out this law of attraction worked- as we were back in the pubs before we new it :).