Finding the New Idris Elba.

To showcase their seasonal offering, I scripted, designed, cast and lead 3 separate campaigns for The Perfume Shop’s in store, online, OOH and video-on-demand media plan. The brief was to find a ‘Idris Elba’ type personality to deliver TPS’s fun and expert tone of voice. The project also involved liaising daily with the marketing, media planning, and Clearcast ad clearance teams to ensure the creative met industry regulations, was delivered in-line with promotion dates, and kept consistent with new brand guidelines. After oodles of positive feedback, we were also immediately commissioned to execute their Valentine’s campaign the following year. Click through below to see the different media creatives and executions too: