My Role

This video was created when we sadly realised staff inside the business were abandoning their career sustainability goals and commitments, after learning the true realities of the climate crisis. We made this animation to be used internally, to create awareness of the issue, and support our staff further when undertaking any sustainability training. This was part of our wider team strategy for the company - to empower our staff to take climate action.

As my role as team captain in A S Watson’s ‘Next Gen Sustainability committee’ I headed up this project as Creative Lead & Art Director, leading 3 team members, a copywriter, illustrator and animator. Drawing on books, podcasts, studies, and headspace materials, I worked with the team and the copywriter to first produce the full script. I then sketched out each storyboard frame (see below), as a blueprint to guide the illustrator and animators. Working with the Chief Sustainability Officer and the Global Sustainability Committee of A S Watson to action feedback and streamline the company values. The content was then launched across the UK, France, Netherlands, Italy, Turkey, Thailand, Philippines, China, and many other markets, within brands like Superdrug, Savers, The Perfume Shop, Marionnaud, Watsons, and many more.